When designing a website, most web designers give a lot of attention to two major factors: the design (graphics and logos) and the content. But what about the colors? This is one of the most important things to consider when designing your site. The colors of your website are important because they will define the mood and emotions of your visitors as well as reflect your identity and image branding.
Color is symbolism. We say someone who is jealous is “Green with envy”. Someone who is sad is said to be “Blue.” When we are angry, we see red.” Colors affect us psychologically. They can stimulate our appetite or suppress it. They can make us happy, excited, angry or sad. Let’s take a look at colors and what they mean to your visitors. Then we’ll discover the different color combinations and how they apply to your website.
Warm Colors
Red: Red is one of the most powerful and attention-getting colors. Red symbolizes passion and fire, love and lust. It has been proven to raise blood pressure and cause perspiration. Red reflects energy and can motivate an individual to take action. It can also symbolize war, violence, blood, and aggression.
Pink, however, is the softer side of red. Pink is romantic, calming and feminine.
Orange: Vibrant and warm, orange is associated with autumn, pumpkins and Halloween. It inherits many of the traits of red, but is less passionate. Orange has been known to stimulate the appetite. As a citrus color, it can also symbolize health.
Yellow: Yellow symbolizes sunshine and warmth. It can mean hope, light and energy. On the other hand, it can mean weakness or illness, or symbolize cowardice.
Cool Colors
Green: Green signifies health and growth (vegetation) and wealth (money). Green symbolizes spring, renewal, and fertility. It can also mean jealousy or inexperience.
Blue: Blue is one of the most calming colors and is associated with the sky and the sea. It is considered to be a “safe” color and signifies intelligence, reassurance, and trust. Blue has also been known to be an appetite suppressant and can signify depression and sadness.
Purple: The combination of red and blue, purple is one of the most intriguing colours and symbolizes creativity. Purple is spiritual and mysterious. Deep purple is associated with royalty and richness while lavender is associated with romance and nostalgia.
Neutral Colors
Black: Black can represent power, elegance, and sophistication, but it can also represent death (Western culture), evil, anger and sadness.
White: White represents cleanliness, purity, and spirituality. It represents life and marriage in Western cultures, but it represents death in Eastern cultures.
Grey: Grey is the combination of black and white. It is a conservative color. Grey can symbolize security, maturity and reliability.
Brown: We like to classify brown as a “special” color. Sometimes brown can be used as a neutral and sometimes as a warm color. Either way, brown represents credibility and stability, the hearth, home and the earth.
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