Permanent search engine positions
One of the biggest search engine marketing (SEM) search engine myths that won’t die is the myth of permanent search engine positions.
There’s no such thing as a permanent top position. Positioning and traffic instability are perfectly normal. New pages with unique content are added to the web all the time. Old pages are deleted or updated. How pages and sites link to each other also changes. URL structure also changes. Search engine indices are always evolving. Search engine algorithms are always evolving. Therefore, positioning will always swing.
No matter how badly you want to believe, and no matter what your personal experience is, there is no such thing as “permanent” search engine positions even when you are not doing regularly search engine optimization and other things.
You will not be able to make sure that the new site maintains the original site’s rankings. And no search engine consultant can guarantee it, either.
Do not hire a search engine marketing company that guarantees permanent positions.
We know that many search engine marketing consultants are very sure in their abilities to gain top search engine visibility. Nothing wrong with that, but search engine marketing consultants are similar stockbrokers. They can show past results but cannot guarantee future achievements.
What you can look for in a search engine marketing consultant is how well they follow all of the search engines’ guidelines, both the human-based search engines (Open Directory, Yahoo Directory, etc.) and the crawler-based search engines (Google, MSN, etc.) In fact, we are sure that if you follow all of the guidelines, your site will work better than it is now.
“Submit your site to 1500 Search Engines” is a good idea.
There aren’t 1500 search engines. There are very few major search engines that count and they won’t accept a submission from the automated device that submitted your site to the other search engines. Also, many of those so called search engines are link farms designed to collect your data and spam you for ever more. Worse still, being on one of these link farms will lead to your site being banned from the most important search engines.
Five pages website needs top ranking
Search engines prefer websites with a lot of content. If your website have at least 25 or 30 pages, chances are that your website will get better rankings than a website that consists of only 5 or 10 pages.
Another advantage of having many pages is that you can optimize different pages for different search engines and search terms. Optimizing a single web page for one or two search terms and a special search engine leads to better results than trying to optimize the same page for a variety of search terms and engines.
Contact us to learn more about our search engine marketing services.
