Responsive website design is hot topic was in 2012 and continues in 2013 as well. The world is going mobile and Actively Media has also move to mobile responsive design in this month. Now the content automatically “snaps” according to the frame, regardless of screen size. Last month, I converted the site into WordPress CMS using Genesis framework powered by StudioPress.
My objective of responsive website is to provide a great user-experience across many devices and screen sizes. I don’t want to create separate website for mobile. Following are my few reasons why I go to mobile responsive website design instead of separate mobile website.
- Mobile Responsive Design is easier to maintain a single site (rather than put your POWER in the two separate desktop and mobile sites). Responsive design allows SEO teams to manage one version and one mobile SEO strategy more easily than managing two of each.
- With mobile responsive, there is NO require to setup server side redirects to get desktop and mobile users to the right site. Sometime it can be tricky and need expertise in server software configuration.
- Google has also officially recommended that mobile configuration design consider as the industry best practice. Google prefers because content that lives on one website and one URL is much easier for users to share, interact with and link to the content.
Google Says:
…a single URL for the content helps Google’s algorithms assign the indexing properties for the content.
Recently, Google mentioned the changes in rankings of mobile search results where Google inform about two of the most common mistakes and its solutions.
- Faulty Redirects
- Smartphone only errors (in this case some sites deliver the content to desktop users but showing error page to smartphone users.).
Since Google is focusing responsive web design and it is the best option for your mobile SEO strategy, this would be my personal preference.
What methods are you using for building mobile optimize sites? Please share your thoughts.
