What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a specific, technical process that will enable your business to be easily found in the uppermost page results for a particular search phrase that has been entered into the search box of a chosen engine. If the phrase used relates to your product or information, your website will appear in the search engine results, providing the search engine optimization process has been implemented within your website.
There’s no point in developing a new website if search engines aren’t going to rank it. As per the reports 93% of all online experiences begin with search. Thousands of websites are created every day, and how do you make your site standout from the crowd. On-page SEO is a crucial step of effective website development, and it’s something we’re experts at.
We do optimize by the SEO guidelines provided by Google, not by using any black or grey hat techniques that deliver short-term results but lead to long-term negative consequences for your Google rankings. We optimize your website so search engines can read your content and rank it well for the keywords likely to deliver the best results:
- Keyword optimized content
- Instinctively managed site structure and sitemap
- Website design that follows SEO best practices
Search Engine Optimization – Continue Process
Once good rankings have been achieved, the search engine optimization process continues, only if you have the site “tweaked” on a regular basis (monthly or bi-monthly), to maintain or improve your rankings. But it is more than that. Our ongoing SEO package includes continual keyword research and the creation of new web pages and blog posts that incorporate these key terms, allowing you to stay competitive in your search engine rankings.
Google is continue update its algorithm frequently and you need a web developer and SEO strategist for implementing those update on your website. The algorithm considers 300-500 direct and indirect parameters. The parameters can be divided into the following categories:
- On-page (content such as texts, images, meta descriptions)
- Technical aspects (code structure and how fast the website loads)
- Off-page (which websites link to the page)
- User Experience (UX)
Whether you’re a large corporation or a small start-up, we offer custom SEO services that are unique to your company.