As all you know that Google’s new Penguin Update on 24th April 2012 and Google said that “Penguin Update” will impact about 3% of search queries.
Basically this update is for fighting the web spam which is more 9-10 years old and still continue.
What is web spam?
Web Spam foucuses on doing things for gain a better ranking in Google search without even trying to provide any value to the visitors. In other words, web spam is about getting higher search engine ranking in an unethical manner.
- Keyword Stuffing
- Cloaking or doorway pages
- Purposeful duplicate content
- Paid links and link spam
I always recommend to apply best SEO practices and focus on high quality of sites. If you have apply bad SEO techniques in the past you will surely effect (check your Google Analytical account) and my suggestion is to reveiw your site once again, and focus on white hat search engine optimization methods.
If you are innocent and targeted by mistake by Google “Penguin Update”, fill a reconsideration form with your site details and inform to Google’s web spam team.
Please share with us if you are effected with “Penguin Update”.